Love Your Accountant? Tell Somebody.
I know we are already in resolution-breaking mode, but here is a simple goal for 2011 that would help all of us who are looking to keep our business doors open this year.
Bad Advice: Columnist Misses Point of Twitter
While waiting for my 15-year-old daughter to exhaust the rest of her allowance at the mall (with the help of a friend), I sat in the café area at Borders reading the September issue of [...]
Nine Reasons to Consider Email Newsletters
I spend a lot of time talking about why davemail is a great alternative to online, do-it-yourself email marketing services. Lost in my enthusiasm, however, is the simple truth that there may be [...]
The Lure of the Bargain Book
Ever notice how many things seem like they should be fun until you actually do them? What is really sad is that we have done most of those things before - and we should know better. For me, [...]
Using SMS as a Marketing Tool
What role can SMS messaging play in a marketing campaign? SMS (short message service) messages are text messages delivered to mobile phones much in the same way email newsletters are [...]
5 Ideas for Finding Good Email Newsletter Content
Your email newsletters can be cool, flashy and colorful - with lots of links and social media gadgets - but none of that matters if we are not giving them something useful to read. With apologies [...]
Playing by the Rules of Email Marketing
Why can't I send my email newsletter to anyone I want - like I can with direct-mail cards? Like it or not, we in the legitimate email marketing business are forced by law to play by different [...]
Existing Customers are Key to Increased Sales
Strengthening relationships with current customers is the easiest and most effective way to increase your sales. The old adage that it is five times more expensive to gain a new client than [...]
