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Using Social Media Networking to Enhance Your Brand

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

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4 Tips to Conduct a Better Interview

What happens when you are tasked with writing on a subject about which you are not an expert? There are a couple ways to get the information you need, but the best and most direct path is often [...]

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Fiore Favorites: Best Super Bowl Commercials

Whether you’re rooting for the Patriots or Eagles this Sunday, everyone knows the true winner of Super Bowl LII will be the brand that produces the most memorable, game-changing commercial. [...]

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Lessons Learned: 7 Dos and 7 Don’ts for Great Networking

As I approach my senior year at Florida State, I find it incredible how much I have learned -- especially in the area of effective communication. My business classes sparked an interest in the [...]

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Why I Love Local Business

There is nothing cooler than owning a business. There also is nothing more frustrating or scary or unsure. There is no one else to blame, excuses don’t matter and when clients don’t pay or you [...]

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Make Sure the Air is Cold

We get hired to do something. We do it. We are courteous and responsive, but we do it and move on. That's the way business works. Right? That model works perfectly as long as everything works, [...]

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What was the Old Color?

Now, before I get all judgmental, I readily admit that I would be very unlikely to recognize a change in a friend’s house color, either. The point is that people often don’t recognize better, [...]

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Converting the Curious

Wow. I went in for a battery and came out with a business lesson. That is my job, too, and probably yours. Get people in to your store -- or on to your website -- and then convert them. Make them [...]

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Love Your Accountant? Tell Somebody.

I know we are already in resolution-breaking mode, but here is a simple goal for 2011 that would help all of us who are looking to keep our business doors open this year.

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