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How Businesses Should Use Pinterest in 2021

Pinterest is the ultimate destination for recipes, DIY projects and planning your wedding (whether you have a wedding to plan or not). While it is a popular platform, it’s not really the first [...]

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Three New Instagram Tools You Should Know

Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.

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Sharing Isn’t Always Caring: Navigating the World of Social Media and Copyright

Social media is built on the idea of sharing. Users upload and share content every second on platforms such as Facebook, Instagram and Twitter. As a business, what images can you share? Whose [...]

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Make a Splash with User-Generated Content

By this point, everyone has seen the viral cranberry TikTok (but if you haven’t, click here to watch it). In the video, Nathan Apodaca rides his longboard while drinking Ocean Spray cranberry [...]

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Why You Should be Using LinkedIn (And How to Use it Better)

LinkedIn is a massive social media platform for professionals. With more than 660 million members, it is an exciting (and intimidating) place to network with others. But so many people don’t use [...]

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Find Your Voice: 10 Steps to Establishing Your Business on Multiple Social Media Platforms

It’s no secret that social media is dominating the world of business with its frequent range of advertisements and millions of business profiles. Whether you personally follow your favorite [...]

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10 Tools to Create Engaging Instagram Stories for Business

Long live the 15-second story. According to AdEspresso, more than 400 million users view Instagram stories on a daily basis. This impressive number doesn’t apply only to individual accounts – the [...]

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Using Social Media Networking to Enhance Your Brand

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

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Tirades, Trolls and Temper Tantrums: Responding to Negative Comments on Facebook

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]

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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

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