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Tirades, Trolls and Temper Tantrums: Responding to Negative Comments on Facebook

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]

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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

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6 Essential Tools for a Successful Marketing Firm

If I’ve learned anything from being an intern at Fiore Communications, it’s that it takes a lot of hard work and effort to run an efficient marketing firm. Overseeing client relations, placing [...]

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4 Tips for Producing Interesting Facebook Live Videos

As the novelty of Facebook Live begins to wear off, you may be wondering if the feature is still a useful marketing tool for your business. The short answer? Absolutely. Video content is widely [...]

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Why Multimedia Content Is So Important For Your Business’s Social Media

There’s no single way to tell a story. In fact, the number of ways to tell a story through social media is virtually endless, which is why it’s important to understand how to use different [...]

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Twitter: Bringing your Favorite Brands to the Palm of your Hand

Twitter has recently become one of my favorite social media platforms. In true millennial fashion, I appreciate the instant gratification that comes from receiving a 30-minute television [...]

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The Power of Pinterest: How I Became the Pinterest Queen

I’ve always been a huge fan of social media. I was known for my excessive tweeting in high school, and I’ve always been a very active Instagram, Facebook and Vine user. I’ve tried just about [...]

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5 Tips for Getting Your Business on Pinterest

Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships [...]

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Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of [...]

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One Does Not Simply Write a Blog Post about Memes

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal [...]

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