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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

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6 Essential Tools for a Successful Marketing Firm

If I’ve learned anything from being an intern at Fiore Communications, it’s that it takes a lot of hard work and effort to run an efficient marketing firm. Overseeing client relations, placing [...]

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4 Tips for Producing Interesting Facebook Live Videos

As the novelty of Facebook Live begins to wear off, you may be wondering if the feature is still a useful marketing tool for your business. The short answer? Absolutely. Video content is widely [...]

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Why Multimedia Content Is So Important For Your Business’s Social Media

There’s no single way to tell a story. In fact, the number of ways to tell a story through social media is virtually endless, which is why it’s important to understand how to use different [...]

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Twitter: Bringing your Favorite Brands to the Palm of your Hand

Twitter has recently become one of my favorite social media platforms. In true millennial fashion, I appreciate the instant gratification that comes from receiving a 30-minute television [...]

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The Power of Pinterest: How I Became the Pinterest Queen

I’ve always been a huge fan of social media. I was known for my excessive tweeting in high school, and I’ve always been a very active Instagram, Facebook and Vine user. I’ve tried just about [...]

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5 Tips for Getting Your Business on Pinterest

Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships [...]

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Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of [...]

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One Does Not Simply Write a Blog Post about Memes

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal [...]

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Digital Marketing for the Music Maker

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their [...]

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