Startup Marketing 101: Simple Strategies to Help You Stand Out

Whether you're a new or aspiring entrepreneur, marketing is critical to your business’ growth and success. Developing a startup marketing plan will help you stand out and stay focused. Trends, tools and tactics are constantly evolving, but the [...]

Strengthening Your Crisis Communication Plan for Natural Disasters

A crisis communication plan is essential for any business located in regions prone to hurricanes, tornadoes or other natural disasters. In times of crisis, when emotions run high, a business's response is often closely scrutinized. Proactive [...]

Easy Ways to Tailor Your Company’s Social Media Content for Different Platforms

How many social media platforms do you check throughout the day? One, two, three or more? Most likely, your target audience does, too. According to Sprout Social, the average person uses 6.7 different social networks per month. This is a huge [...]

The Right Stuff: Equipment Essentials for Beginning Podcasters

The last thing this world needs is another podcast. At least one that is launched without a sustainable plan for recording, producing and promoting more than a few episodes. While there are currently more than 450,000 active podcasts on Apple, [...]

What Makes a Good Logo

A good logo is a key factor in communicating a sense of trust and reliability. Whether you’re editing your current logo, starting from scratch, or briefing your design team, here are some of the basic design elements that make up a good logo.

5 Editing Tips for Content Writers

Good editing requires taking a step back and looking at your writing through the eyes of the reader. Here are a few quick tips you can implement today to improve your editing skills as a content writer – whether editing your own work or someone [...]

Mastering Meta: Everything You Need to Know About Instagram and Facebook Ads

Are you struggling to increase your reach and engagement on social media? Meta Business Suite makes it easy to amplify your audience on existing content through Facebook Ads and boosting. Whether you have an important announcement or event [...]

The Essential Guide to Evolving Content Marketing Strategies

Having a content marketing strategy is your guidebook to ensuring that your clients’ audiences are captivated through the media that you produce across social media channels. You’ll need to update your strategy periodically to evaluate its [...]

How to Boost Social Media Algorithms with Fan Engagement

Picture this: You have spent hours creating beautiful social media posts to share with your followers. You post them, but they receive minimal engagement. Was that time well spent?

Identity Crisis? How to Build Your Brand Identity

In today's fiercely competitive business landscape, a strong brand identity is a necessity. It sets you apart from competitors, makes you recognizable and gains your customer’s trust. Whether you're a budding entrepreneur, a small business [...]