National Small Business Week is a perfect time for business owners to reflect on the ups and downs of the last year and project what the next 12 months may have in store. For me, that includes looking at the standard metrics – profit and loss [...]

Headlines that condense the story into a single, incisive line is the goal. But when it comes to search engine optimization, that single line might miss the forest for the trees.

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging instead of growing your business by frustrating [...]

Every day, media gatekeepers are flooded with email pitches promising a story that will be a hit with their audience. While some of these emails may capture their attention, others just get lost in the noise. Not only are PR and marketing [...]

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at a digital marketing report once a month with [...]

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the end of the world, when handled properly, this [...]

When I find myself thinking about my job prospects after college, my palms start to sweat — and I’m not the only one. When employers glance at my resume, they see the position of server and bartender far more than internships in my field or the [...]

When you visit Google’s “About Our Company” page, the first thing you see is the quote, “Organize the world’s information and make it universally accessible and useful.” That’s Google’s mission statement, and it means that Google is working to [...]