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Three New Instagram Tools You Should Know

Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.

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Sharing Isn’t Always Caring: Navigating the World of Social Media and Copyright

Social media is built on the idea of sharing. Users upload and share content every second on platforms such as Facebook, Instagram and Twitter. As a business, what images can you share? Whose thoughts are you allowed to repost? The world of [...]

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A Beginner’s Guide to Google Analytics

According to Ecommerce Guide, ecommerce sales will reach $4.13 trillion in 2020. This makes your business’ website an integral part of your marketing strategy. But, how do you know what’s working and what’s not? How can you show your marketing [...]

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Make a Splash with User-Generated Content

By this point, everyone has seen the viral cranberry TikTok (but if you haven’t, click here to watch it). In the video, Nathan Apodaca rides his longboard while drinking Ocean Spray cranberry juice with “Dreams” by Fleetwood Mac playing in the [...]

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5 Courses to Improve Your Small Business Marketing

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing until you get it right? Thankfully, there are many [...]

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Why You Should be Using LinkedIn (And How to Use it Better)

LinkedIn is a massive social media platform for professionals. With more than 660 million members, it is an exciting (and intimidating) place to network with others. But so many people don’t use LinkedIn to its fullest potential.

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TikTok for Success: Use TikTok to Market Your Business

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, templates, filters, speeds, and sounds. Since its [...]

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The Digital Natives: Effective Strategies to Market to Generation Z

Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access any information we want at a tap.

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How I Got Here: The Making of a Tallahassee Podcast

For every person who thinks they have blown it or things can’t get better or that the hard work will never pay off -- there are now stories in our community they can listen to -- that will tell them differently.

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We Can Be Friends: Editing as Coaching Makes Communication Successful