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3 Tips for Easily Boosting Your Website’s Search Rankings

When you visit Google’s “About Our Company” page, the first thing you see is the quote, “Organize the world’s information and make it universally accessible and useful.” That’s Google’s mission statement, and it means that Google is working to [...]

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Yikes! Save Some of Those Exclamation Points for a Rainy Day

Sometimes, words are simply not enough. There are times when we need to make sure our readers understand that a statement is super important, urgent, exciting or scary. Enter the exclamation point. With one simple stroke, we can add a little [...]

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How to Write Emails That Actually Get Read

Email marketing is a proven communication tool for successful businesses, but simply sending emails to your audiences – even loyal customers – is no guarantee that they will be read. What you send and how it is presented matters. To ensure your [...]

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How to Get Back Into the Working Mindset After a Vacation

If you’re able to take a break from school or work to go to the beach, take a road trip, or even have a stay-cation on your couch, you’re lucky. We all enjoy occasionally taking time off and letting our minds rest. However, after several days of [...]

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Creating and Using CSS Sprites to Improve Google PageSpeed Scores

Fiore Communications recently rolled out our new website which, let’s face it, is a lot easier on the eyes than Ol’ Faithful was.  To make sure our new site was not only pretty, but fast, functional and optimized, we used a variety of online [...]

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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up and running for a while), here are some tips to help [...]

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6 Thoughts on Why Six-Second Bumper Ads are the Future of Video Advertising

As the world increasingly turns to mobile devices to gather information, the advertising and marketing industry is continuously searching for new ways to reach their viewers. Enter the six-second bumper ad. Until recently, much of the video [...]

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Our Superpower: Project Management Tools

At home, I’m Supermom, armed with Post-Its, Sharpies and an At-A-Glance calendar. I’ve tried going digital, but juggling work, personal and volunteer commitments and kids’ activities means I can’t rely solely on an online calendar. A dry erase [...]

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4 Tips to Conduct a Better Interview

What happens when you are tasked with writing on a subject about which you are not an expert? There are a couple ways to get the information you need, but the best and most direct path is often interviewing someone in the field. But, to get the [...]

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Thoughts from the Snapper: Celebrating Small Business Week

Last night, I mowed my grass for the first time in years. Just as I had done hundreds of times before using a lawn service, I followed the usual pattern – creating straight lines across the front yard, skipping across the driveway and circling [...]