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How to Avoid Making These 5 Small Business Website Mistakes

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging instead of growing your business by frustrating [...]

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Pitching Like a Pro: 5 Tips to Getting Your Content Published

Every day, media gatekeepers are flooded with email pitches promising a story that will be a hit with their audience. While some of these emails may capture their attention, others just get lost in the noise. Not only are PR and marketing [...]

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Guide to Growing Your Business Using Google Analytics and Google Tag Manager

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at a digital marketing report once a month with [...]

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Tirades, Trolls and Temper Tantrums: Responding to Negative Comments on Facebook

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the end of the world, when handled properly, this [...]

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Why You Should Thank the Restaurant Industry for Your Best Employees

When I find myself thinking about my job prospects after college, my palms start to sweat — and I’m not the only one. When employers glance at my resume, they see the position of server and bartender far more than internships in my field or the [...]

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3 Tips for Easily Boosting Your Website’s Search Rankings

When you visit Google’s “About Our Company” page, the first thing you see is the quote, “Organize the world’s information and make it universally accessible and useful.” That’s Google’s mission statement, and it means that Google is working to [...]

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Yikes! Save Some of Those Exclamation Points for a Rainy Day

Sometimes, words are simply not enough. There are times when we need to make sure our readers understand that a statement is super important, urgent, exciting or scary. Enter the exclamation point. With one simple stroke, we can add a little [...]

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How to Write Emails That Actually Get Read

Email marketing is a proven communication tool for successful businesses, but simply sending emails to your audiences – even loyal customers – is no guarantee that they will be read. What you send and how it is presented matters. To ensure your [...]

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How to Get Back Into the Working Mindset After a Vacation

If you’re able to take a break from school or work to go to the beach, take a road trip, or even have a stay-cation on your couch, you’re lucky. We all enjoy occasionally taking time off and letting our minds rest. However, after several days of [...]

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Creating and Using CSS Sprites to Improve Google PageSpeed Scores

Fiore Communications recently rolled out our new website which, let’s face it, is a lot easier on the eyes than Ol’ Faithful was.  To make sure our new site was not only pretty, but fast, functional and optimized, we used a variety of online [...]