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Making Customer Experience a Priority in Brand Marketing

Customer experience is one of the most important factors in brand marketing. How many times have you repurchased a favorite item or service because the brand checked upon you in an email, or because they were either fast or reliable?

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Fiore Communications Celebrates 20 Years, adds Three Team Members

Fiore Communications, a Tallahassee-based integrated marketing firm, is celebrating its 20th year in business with three new hires and a new, larger office space. The new team members allow the award-winning firm to enhance its focus on client [...]

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Building Your List for Email Marketing

Acquiring and maintaining customers and clients is a priority for any marketing plan. The multiple ways to accomplish acquisition and retention requires decision making on what platforms, channels and resources are used. What works for a real [...]

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How Businesses Should Use Pinterest in 2021

Pinterest is the ultimate destination for recipes, DIY projects and planning your wedding (whether you have a wedding to plan or not). While it is a popular platform, it’s not really the first one that comes to mind when most people think of [...]

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Three New Instagram Tools You Should Know

Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.

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Sharing Isn’t Always Caring: Navigating the World of Social Media and Copyright

Social media is built on the idea of sharing. Users upload and share content every second on platforms such as Facebook, Instagram and Twitter. As a business, what images can you share? Whose thoughts are you allowed to repost? The world of [...]

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A Beginner’s Guide to Google Analytics

According to Ecommerce Guide, ecommerce sales will reach $4.13 trillion in 2020. This makes your business’ website an integral part of your marketing strategy. But, how do you know what’s working and what’s not? How can you show your marketing [...]

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Make a Splash with User-Generated Content

By this point, everyone has seen the viral cranberry TikTok (but if you haven’t, click here to watch it). In the video, Nathan Apodaca rides his longboard while drinking Ocean Spray cranberry juice with “Dreams” by Fleetwood Mac playing in the [...]

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5 Courses to Improve Your Small Business Marketing

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing until you get it right? Thankfully, there are many [...]

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Why You Should be Using LinkedIn (And How to Use it Better)

LinkedIn is a massive social media platform for professionals. With more than 660 million members, it is an exciting (and intimidating) place to network with others. But so many people don’t use LinkedIn to its fullest potential.