What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging instead of growing your business by frustrating [...]

Every day, media gatekeepers are flooded with email pitches promising a story that will be a hit with their audience. While some of these emails may capture their attention, others just get lost in the noise. Not only are PR and marketing [...]

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at a digital marketing report once a month with [...]

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the end of the world, when handled properly, this [...]

When I find myself thinking about my job prospects after college, my palms start to sweat — and I’m not the only one. When employers glance at my resume, they see the position of server and bartender far more than internships in my field or the [...]

When you visit Google’s “About Our Company” page, the first thing you see is the quote, “Organize the world’s information and make it universally accessible and useful.” That’s Google’s mission statement, and it means that Google is working to [...]

Sometimes, words are simply not enough. There are times when we need to make sure our readers understand that a statement is super important, urgent, exciting or scary. Enter the exclamation point. With one simple stroke, we can add a little [...]

Email marketing is a proven communication tool for successful businesses, but simply sending emails to your audiences – even loyal customers – is no guarantee that they will be read. What you send and how it is presented matters. To ensure your [...]