From design to crafting the perfect copy, businesses spend a lot of time and effort on developing a website. But it shouldn’t stop there. Your website may be the most important tool in your marketing strategy. From organic search and social [...]
As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to target audiences. It’s certainly fundamental to present [...]
TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content. But while the trends are changing, the short-form content apps [...]
Our world continues to become more interconnected each year, and the year 2022 has proven to be no different. The rise in this digital age has led to an increase in digital and social media marketing by companies of all sizes around the world. [...]
Customer experience is one of the most important factors in brand marketing. How many times have you repurchased a favorite item or service because the brand checked upon you in an email, or because they were either fast or reliable?
Fiore Communications, a Tallahassee-based integrated marketing firm, is celebrating its 20th year in business with three new hires and a new, larger office space. The new team members allow the award-winning firm to enhance its focus on client [...]
Acquiring and maintaining customers and clients is a priority for any marketing plan. The multiple ways to accomplish acquisition and retention requires decision making on what platforms, channels and resources are used. What works for a real [...]
Pinterest is the ultimate destination for recipes, DIY projects and planning your wedding (whether you have a wedding to plan or not). While it is a popular platform, it’s not really the first one that comes to mind when most people think of [...]
Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.
Social media is built on the idea of sharing. Users upload and share content every second on platforms such as Facebook, Instagram and Twitter. As a business, what images can you share? Whose thoughts are you allowed to repost? The world of [...]
