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TikTok for Success: Use TikTok to Market Your Business

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, templates, filters, speeds, and sounds. Since its [...]

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The Digital Natives: Effective Strategies to Market to Generation Z

Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access any information we want at a tap.

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How I Got Here: The Making of a Tallahassee Podcast

For every person who thinks they have blown it or things can’t get better or that the hard work will never pay off -- there are now stories in our community they can listen to -- that will tell them differently.

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We Can Be Friends: Editing as Coaching Makes Communication Successful

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Creating Content on a Budget: Working with Volunteer Writers

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in almost any setting, including creating content for [...]

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6 Ways Companies Can Leverage Milestones to Increase Sales and Drive Business

Whether you’ve achieved a significant sales goal, reached a company anniversary or opened a new location, every business has milestones that should be celebrated – both internally and publicly. Launching a milestone marketing campaign is a great [...]

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Find Your Voice: 10 Steps to Establishing Your Business on Multiple Social Media Platforms

It’s no secret that social media is dominating the world of business with its frequent range of advertisements and millions of business profiles. Whether you personally follow your favorite business accounts or stumble across ads for new [...]

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Using ‘On’ or ‘About’ and Other Tough Word Choices for the Writing Perfectionist

As you begin to parse the meanings of words and the way they fit into sentences, you might suddenly realize that the way you’ve long been writing something can be vastly improved by choosing a more precise word.

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10 Tools to Create Engaging Instagram Stories for Business

Long live the 15-second story. According to AdEspresso, more than 400 million users view Instagram stories on a daily basis. This impressive number doesn’t apply only to individual accounts – the same source says that 1 in 3 stories that are [...]

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Measuring Success as a Small-Business Owner

National Small Business Week is a perfect time for business owners to reflect on the ups and downs of the last year and project what the next 12 months may have in store. For me, that includes looking at the standard metrics – profit and loss [...]