By this point, everyone has seen the viral cranberry TikTok (but if you haven’t, click here to watch it). In the video, Nathan Apodaca rides his longboard while drinking Ocean Spray cranberry juice with “Dreams” by Fleetwood Mac playing in the [...]

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing until you get it right? Thankfully, there are many [...]

LinkedIn is a massive social media platform for professionals. With more than 660 million members, it is an exciting (and intimidating) place to network with others. But so many people don’t use LinkedIn to its fullest potential.

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, templates, filters, speeds, and sounds. Since its [...]

Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access any information we want at a tap.

For every person who thinks they have blown it or things can’t get better or that the hard work will never pay off -- there are now stories in our community they can listen to -- that will tell them differently.

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in almost any setting, including creating content for [...]

Whether you’ve achieved a significant sales goal, reached a company anniversary or opened a new location, every business has milestones that should be celebrated – both internally and publicly. Launching a milestone marketing campaign is a great [...]

It’s no secret that social media is dominating the world of business with its frequent range of advertisements and millions of business profiles. Whether you personally follow your favorite business accounts or stumble across ads for new [...]