From design to crafting the perfect copy, businesses spend a lot of time and effort on developing a website. But it shouldn’t stop there. Your website may be the most important tool in your [...]
In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]
If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at [...]
When you visit Google’s “About Our Company” page, the first thing you see is the quote, “Organize the world’s information and make it universally accessible and useful.” That’s Google’s mission [...]
Are your competitors getting all the website traffic in your niche and preventing you from attracting the new customers your business needs? While increasing website traffic isn’t the only [...]
One of the benefits of my work as a content marketing strategist is the opportunity to review websites for local businesses wanting to use Internet marketing strategies to get more attention [...]
Talk as much about your business as you like, but it’s often what others say about you that will really convert prospects into customers. And that’s what we’re all after, isn’t it?