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How to Avoid Making These 5 Small Business Website Mistakes

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]

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Guide to Growing Your Business Using Google Analytics and Google Tag Manager

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at [...]

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3 Tips for Easily Boosting Your Website’s Search Rankings

When you visit Google’s “About Our Company” page, the first thing you see is the quote, “Organize the world’s information and make it universally accessible and useful.” That’s Google’s mission [...]

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7 Reasons Your Competitors Get More Website Traffic Than You Do

Are your competitors getting all the website traffic in your niche and preventing you from attracting the new customers your business needs? While increasing website traffic isn’t the only [...]

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Local Business Internet Marketing: 3 Website Improvements to Generate More Local Leads

One of the benefits of my work as a content marketing strategist is the opportunity to review websites for local businesses wanting to use Internet marketing strategies to get more attention [...]

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3 Effective Ways to Get More Testimonials for Your Website

Talk as much about your business as you like, but it’s often what others say about you that will really convert prospects into customers. And that’s what we’re all after, isn’t it?