Advertising

As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to [...]

TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content. But while [...]

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, [...]

Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access [...]

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

As the world increasingly turns to mobile devices to gather information, the advertising and marketing industry is continuously searching for new ways to reach their viewers. Enter the six-second [...]

Whether you’re rooting for the Patriots or Eagles this Sunday, everyone knows the true winner of Super Bowl LII will be the brand that produces the most memorable, game-changing commercial. [...]