Font Choice: Why Typography Matters for Your Brand
As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to [...]
In Advertising, Audience Building, Content Marketing, Digital Marketing, Marketing Strategies, Social Media
Posted Share Your Story in Seconds: Utilizing Short-Form Content
TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content. But while [...]
TikTok for Success: Use TikTok to Market Your Business
TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, [...]
The Digital Natives: Effective Strategies to Market to Generation Z
Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access [...]
5 Tips on Growing an Instagram Audience for Business
With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]
Posted
6 Thoughts on Why Six-Second Bumper Ads are the Future of Video Advertising
As the world increasingly turns to mobile devices to gather information, the advertising and marketing industry is continuously searching for new ways to reach their viewers. Enter the six-second [...]
Fiore Favorites: Best Super Bowl Commercials
Whether you’re rooting for the Patriots or Eagles this Sunday, everyone knows the true winner of Super Bowl LII will be the brand that produces the most memorable, game-changing commercial. [...]
