Marketing Strategies

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, [...]

Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access [...]

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in [...]

Whether you’ve achieved a significant sales goal, reached a company anniversary or opened a new location, every business has milestones that should be celebrated – both internally and publicly. [...]

It’s no secret that social media is dominating the world of business with its frequent range of advertisements and millions of business profiles. Whether you personally follow your favorite [...]

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at [...]

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

As the world increasingly turns to mobile devices to gather information, the advertising and marketing industry is continuously searching for new ways to reach their viewers. Enter the six-second [...]

If I’ve learned anything from being an intern at Fiore Communications, it’s that it takes a lot of hard work and effort to run an efficient marketing firm. Overseeing client relations, placing [...]