Marketing Strategies

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at [...]

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

As the world increasingly turns to mobile devices to gather information, the advertising and marketing industry is continuously searching for new ways to reach their viewers. Enter the six-second [...]

If I’ve learned anything from being an intern at Fiore Communications, it’s that it takes a lot of hard work and effort to run an efficient marketing firm. Overseeing client relations, placing [...]

The millennial generation. They’re lazy, self-absorbed, entitled and have a weak work ethic. If you still believe these stereotypes, you might want to shift your thinking. While these negative [...]

Every week, our team reviews the best online articles we can find on a variety of topics related to business, grammar, social media, marketing, communication and more and deliver the best five to [...]

When used correctly, social media allows your business to reach a large number of prospects and to interact with them as often as they are on Facebook or Twitter (which tends to be pretty [...]

More and more businesses, including your competitors, are using blogging as a new way to promote themselves. The big question is: Why? Blogging serves as a unique, valuable, and powerful [...]

Study after study is showing the power of content marketing and its effectiveness. If you have been reading blogs or watching videos about it, you’re probably at the point where you’re sold on [...]

Having a website for your local business simply isn’t enough by itself to get the attention online you need to build your business. To get more visitors to your site, generate more leads and [...]