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Share Your Story in Seconds: Utilizing Short-Form Content

TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content. But while [...]

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Making Customer Experience a Priority in Brand Marketing

Customer experience is one of the most important factors in brand marketing. How many times have you repurchased a favorite item or service because the brand checked upon you in an email, or [...]

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5 Courses to Improve Your Small Business Marketing

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing [...]

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We Can Be Friends: Editing as Coaching Makes Communication Successful

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Creating Content on a Budget: Working with Volunteer Writers

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in [...]

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Using Social Media Networking to Enhance Your Brand

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

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How to Avoid Making These 5 Small Business Website Mistakes

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]

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The Value of a Content Marketing Internship

As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 [...]

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The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are [...]

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4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest [...]

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