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Measuring Success as a Small-Business Owner

National Small Business Week is a perfect time for business owners to reflect on the ups and downs of the last year and project what the next 12 months may have in store. For me, that includes [...]

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7 Steps to Writing a Solid News Release

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

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How to Avoid Making These 5 Small Business Website Mistakes

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]

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Tirades, Trolls and Temper Tantrums: Responding to Negative Comments on Facebook

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]

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Why You Should Thank the Restaurant Industry for Your Best Employees

When I find myself thinking about my job prospects after college, my palms start to sweat — and I’m not the only one. When employers glance at my resume, they see the position of server and [...]

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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

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Our Superpower: Project Management Tools

At home, I’m Supermom, armed with Post-Its, Sharpies and an At-A-Glance calendar. I’ve tried going digital, but juggling work, personal and volunteer commitments and kids’ activities means I [...]

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Thoughts from the Snapper: Celebrating Small Business Week

Last night, I mowed my grass for the first time in years. Just as I had done hundreds of times before using a lawn service, I followed the usual pattern – creating straight lines across the front [...]

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The Privilege of Payroll

Over the last 18 years, a lot has changed for this company. I have worked in my dining room, a generous colleague’s extra office, my mom’s spare bedroom (that is another whole story), an office [...]

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Fiore Communications Selected to Seminole 100

We are very excited to announce that Fiore Communications has been named to Florida State University’s inaugural Seminole 100 and will be formally recognized at a ceremony on Saturday, March 3, [...]