Headlines that condense the story into a single, incisive line is the goal. But when it comes to search engine optimization, that single line might miss the forest for the trees.
As I finish up my editing internship this summer and approach the last semester of my undergraduate career at Florida State University, I can’t help but think about the drastic differences [...]
With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal [...]
In my short time as an intern at Fiore Communications, I feel as though I’ve learned almost as much about writing as I have during my two years in the Editing, Writing, and Media program at [...]
When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles [...]
If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe [...]
More and more businesses, including your competitors, are using blogging as a new way to promote themselves. The big question is: Why? Blogging serves as a unique, valuable, and powerful [...]
Having a website for your local business simply isn’t enough by itself to get the attention online you need to build your business. To get more visitors to your site, generate more leads and [...]