Identity Crisis? How to Build Your Brand Identity

In today's fiercely competitive business landscape, a strong brand identity is a necessity. It sets you apart from competitors, makes you recognizable and gains your customer’s trust. Whether [...]

The ABCs of Writing for SEO

When you create a piece of content and hit publish, you are putting yourself at the mercy of Google’s algorithm to determine whether that content gets seen. There’s good news, however – we know [...]

Using ‘On’ or ‘About’ and Other Tough Word Choices for the Writing Perfectionist

As you begin to parse the meanings of words and the way they fit into sentences, you might suddenly realize that the way you’ve long been writing something can be vastly improved by choosing a [...]

How to Write SEO-Friendly (and Other Catchy) Headlines

Headlines that condense the story into a single, incisive line is the goal. But when it comes to search engine optimization, that single line might miss the forest for the trees.

Why You Should Thank the Restaurant Industry for Your Best Employees

When I find myself thinking about my job prospects after college, my palms start to sweat — and I’m not the only one. When employers glance at my resume, they see the position of server and [...]

Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of [...]

The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are [...]

How to Transition from Academic Writing to Blogging

As I finish up my editing internship this summer and approach the last semester of my undergraduate career at Florida State University, I can’t help but think about the drastic differences [...]

One Does Not Simply Write a Blog Post about Memes

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal [...]

Use Your Business Blog to Create Better Customers

You know that communicating regularly with customers can lead to stronger relationships and more business. You also know that you have information about your business that will make them better [...]

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