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Using ‘On’ or ‘About’ and Other Tough Word Choices for the Writing Perfectionist

As you begin to parse the meanings of words and the way they fit into sentences, you might suddenly realize that the way you’ve long been writing something can be vastly improved by choosing a [...]

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How to Write SEO-Friendly (and Other Catchy) Headlines

Headlines that condense the story into a single, incisive line is the goal. But when it comes to search engine optimization, that single line might miss the forest for the trees.

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7 Steps to Writing a Solid News Release

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

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Yikes! Save Some of Those Exclamation Points for a Rainy Day

Sometimes, words are simply not enough. There are times when we need to make sure our readers understand that a statement is super important, urgent, exciting or scary. Enter the exclamation [...]

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4 Tips to Conduct a Better Interview

What happens when you are tasked with writing on a subject about which you are not an expert? There are a couple ways to get the information you need, but the best and most direct path is often [...]

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What Can Content Marketing Do for Small Business? Experts Weigh In.

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, [...]

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Writing is a Great Skill for Tough Times

I got a phone call this week from a client who does not hire me nearly as much as he used to. In fact, I haven't written a story for his publication in a year or so. He says it's because of [...]

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Getting Bored with Your Own Writing

I just erased an entire blog post that was intended for this spot. I had an interesting anecdote to start things out and tied it to an important business principle, but when I read it back it [...]

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Ask Questions with Childlike Persistence

As any parent with young children will tell you, kids have no problem asking questions. Even the simplest declaration can set off an avalanche of inquiries that would make the most experienced [...]

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Choosing Words Like Your Life Depended On It

I have developed somewhat of a bad habit at home. I don't necessarily think it's bad, but based on some recent body language I have received, I may need to rethink my position on it. Every once [...]

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