From Backpack to Briefcase: The Transition from Academic to Professional Writing

In my short time as an intern at Fiore Communications, I feel as though I’ve learned almost as much about writing as I have during my two years in the Editing, Writing, and Media program at [...]

Keepin’ it Real: Fresh Writing for Common Topics

When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles [...]

What Makes Great Content Great? Experts Weigh In.

Content marketing is about more than SEO and catchy headlines. It is about having a real conversation with your audience and communicating your Big Idea with your customers, and it all starts [...]

Writing is a Great Skill for Tough Times

I got a phone call this week from a client who does not hire me nearly as much as he used to. In fact, I haven't written a story for his publication in a year or so. He says it's because of [...]

Ask Questions with Childlike Persistence

As any parent with young children will tell you, kids have no problem asking questions. Even the simplest declaration can set off an avalanche of inquiries that would make the most experienced [...]

What Makes You So Special?

Other than your mom, spouse and kids (before they become teenagers), do people really know what makes you special? Do your clients actually understand what you bring to the table? Can they see [...]

Looking for Newsletter Content? Talk it Out.

For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind -- bordering on downright unpleasant. No matter how enthusiastic one is about their [...]

Make Parties More Fun: Hire a Writer

In my business, every day is different, which is a big reason why I like it so much. Over the last two days, I have been writing about the falling price of recreational land in southwest Georgia, [...]

5 Ideas for Finding Good Email Newsletter Content

Your email newsletters can be cool, flashy and colorful - with lots of links and social media gadgets - but none of that matters if we are not giving them something useful to read. With apologies [...]

Good Articles Always Start with Good Questions

A client emailed me last week to ask how I decide the right questions to ask when interviewing a subject for a profile piece. She was concerned about focusing too much on his accomplishments at [...]