Writing and Editing

When you create a piece of content and hit publish, you are putting yourself at the mercy of Google’s algorithm to determine whether that content gets seen. There’s good news, however – we know [...]

As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to [...]

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in [...]

As you begin to parse the meanings of words and the way they fit into sentences, you might suddenly realize that the way you’ve long been writing something can be vastly improved by choosing a [...]

Headlines that condense the story into a single, incisive line is the goal. But when it comes to search engine optimization, that single line might miss the forest for the trees.

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

Sometimes, words are simply not enough. There are times when we need to make sure our readers understand that a statement is super important, urgent, exciting or scary. Enter the exclamation [...]

What happens when you are tasked with writing on a subject about which you are not an expert? There are a couple ways to get the information you need, but the best and most direct path is often [...]

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, [...]