The Essential Guide to Evolving Content Marketing Strategies

Having a content marketing strategy is your guidebook to ensuring that your clients’ audiences are captivated through the media that you produce across social media channels. You’ll need to [...]

Making Customer Experience a Priority in Brand Marketing

Customer experience is one of the most important factors in brand marketing. How many times have you repurchased a favorite item or service because the brand checked upon you in an email, or [...]

We Can Be Friends: Editing as Coaching Makes Communication Successful

Using ‘On’ or ‘About’ and Other Tough Word Choices for the Writing Perfectionist

As you begin to parse the meanings of words and the way they fit into sentences, you might suddenly realize that the way you’ve long been writing something can be vastly improved by choosing a [...]

How to Get Back Into the Working Mindset After a Vacation

If you’re able to take a break from school or work to go to the beach, take a road trip, or even have a stay-cation on your couch, you’re lucky. We all enjoy occasionally taking time off and [...]

Thoughts from the Snapper: Celebrating Small Business Week

Last night, I mowed my grass for the first time in years. Just as I had done hundreds of times before using a lawn service, I followed the usual pattern – creating straight lines across the front [...]

The Privilege of Payroll

Over the last 18 years, a lot has changed for this company. I have worked in my dining room, a generous colleague’s extra office, my mom’s spare bedroom (that is another whole story), an office [...]

Want to Build Your Business? Turn and Face the Wind

Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be? I faced this very dilemma last [...]

Florida Sheriffs Rescue One of their Own at Winter Conference

Over the 15 years I have been associated with the Florida Sheriffs Association, I have had many occasions to be impressed with the collective character of Florida's 67 sheriffs. But never have [...]

Nothing Changes if Nothing Changes?

If it were true that not changing would ensure that everything stayed the same, what any easy world this would be to navigate. The truth is that everything is always changing, so if you are not [...]

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