A Beginner’s Guide to Understanding Google Analytics 4

From design to crafting the perfect copy, businesses spend a lot of time and effort on developing a website. But it shouldn’t stop there. Your website may be the most important tool in your [...]

3 Tips for Easily Boosting Your Website’s Search Rankings

When you visit Google’s “About Our Company” page, the first thing you see is the quote, “Organize the world’s information and make it universally accessible and useful.” That’s Google’s mission [...]

Creating and Using CSS Sprites to Improve Google PageSpeed Scores

Fiore Communications recently rolled out our new website which, let’s face it, is a lot easier on the eyes than Ol’ Faithful was.  To make sure our new site was not only pretty, but fast, [...]

How to Create and Install a Website Favicon

What the heck is a favicon and how do I get one? They are there every time you get online and visit your favorite websites, but you may have never even noticed them. Favicons, or favorite [...]

Local Business Internet Marketing: 3 Website Improvements to Generate More Local Leads

One of the benefits of my work as a content marketing strategist is the opportunity to review websites for local businesses wanting to use Internet marketing strategies to get more attention [...]