More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, [...]
I got a phone call this week from a client who does not hire me nearly as much as he used to. In fact, I haven't written a story for his publication in a year or so. He says it's because of [...]
I just erased an entire blog post that was intended for this spot. I had an interesting anecdote to start things out and tied it to an important business principle, but when I read it back it [...]
As any parent with young children will tell you, kids have no problem asking questions. Even the simplest declaration can set off an avalanche of inquiries that would make the most experienced [...]
I have developed somewhat of a bad habit at home. I don't necessarily think it's bad, but based on some recent body language I have received, I may need to rethink my position on it. Every once [...]
As a longtime editor and reader of intern-penned articles, I often was faced with explaining why their papers were overwhelmed with red ink. My opening line was usually, "It’s not as bad as it [...]
For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind -- bordering on downright unpleasant. No matter how enthusiastic one is about their [...]
In my business, every day is different, which is a big reason why I like it so much. Over the last two days, I have been writing about the falling price of recreational land in southwest Georgia, [...]
Your email newsletters can be cool, flashy and colorful - with lots of links and social media gadgets - but none of that matters if we are not giving them something useful to read. With apologies [...]
A client emailed me last week to ask how I decide the right questions to ask when interviewing a subject for a profile piece. She was concerned about focusing too much on his accomplishments at [...]
