Digital Marketing for the Music Maker

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves.

Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.

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Eyewear Company Uses Instagram for Audience Building

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have you ever watched Nickelodeon on a weekday afternoon, you know that their advertisers understand their audiences very well. Every commercial is an enthusiastically narrated pitch for children’s toys or a somewhat less enthusiastic pitch to buy household cleaning supplies or cookware. Why? The audiences for that particular channel at that particular hour is generally school-aged children and their stay-at-home parent. While your business may not be investing in television ads, the principle of identifying your audience and tailoring your message to appeal to them remains the same.

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The Power of Students Using Instagram

With the recent, highly anticipated opening of FSU College Town near the campus of Florida State University, it should come as no surprise that many of its businesses are off to a successful start. Tallahassee was long overdue for a new entertainment and shopping area that was not only a short walk from the football stadium on game days, but also provided an upscale option for FSU students to socialize. Although College Town launched without everything ready to open, it already offers something for everyone: several sports-bar style restaurants, a boutique, and my personal favorite – Brooklyn Water Bagels & Pizza Co.

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Instagram for Business: One Tallahassee Company Doing it Right

September 24, 2013


Sharing life’s big (and small) moments is easier than ever with the popular phone app Instagram. Whether it’s a photo of your lunch, or a beautiful sunset, it only takes a few seconds to share these images with your friends and family.This idea of photo sharing brings up an interesting question for businesses – where do they belong in this avalanche of posted images?

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Pinterest vs Instagram: Where Should Business Owners Spend Their Time?

July 30, 2013


When it comes to social media, photos and visuals are big factors in attracting attention. I know when I’m looking at my phone, I usually just scroll through text, but I will stop to look at a picture. Are you the same way? According to HubSpot, 40% of people respond better if something is visual […]

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