Share Your Story in Seconds: Utilizing Short-Form Content

TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content. But while [...]

5 Digital Marketing Strategies to Know in 2022

Our world continues to become more interconnected each year, and the year 2022 has proven to be no different. The rise in this digital age has led to an increase in digital and social media [...]

Making Customer Experience a Priority in Brand Marketing

Customer experience is one of the most important factors in brand marketing. How many times have you repurchased a favorite item or service because the brand checked upon you in an email, or [...]

Building Your List for Email Marketing

Acquiring and maintaining customers and clients is a priority for any marketing plan. The multiple ways to accomplish acquisition and retention requires decision making on what platforms, [...]


A Beginner’s Guide to Google Analytics

According to Ecommerce Guide, ecommerce sales will reach $4.13 trillion in 2020. This makes your business’ website an integral part of your marketing strategy. But, how do you know what’s working [...]

Make a Splash with User-Generated Content

By this point, everyone has seen the viral cranberry TikTok (but if you haven’t, click here to watch it). In the video, Nathan Apodaca rides his longboard while drinking Ocean Spray cranberry [...]

5 Courses to Improve Your Small Business Marketing

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing [...]

Why You Should be Using LinkedIn (And How to Use it Better)

LinkedIn is a massive social media platform for professionals. With more than 660 million members, it is an exciting (and intimidating) place to network with others. But so many people don’t use [...]

TikTok for Success: Use TikTok to Market Your Business

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, [...]