Your Business Has a Story to Tell

For more than 14 years, Fiore Communications has helped businesses, associations and non-profits tell their stories to the people who matter most. Using the tools of content marketing, we develop website content that attracts new visitors, write blog posts and manage social media to engage important audiences and strengthen relationships through email newsletters and both print and online publications.

In other words, we are telling our clients’ stories every day in lots of different ways — building trust, loyalty and commitment to the brand they worked so hard to create. How do we do it?

We listen, we create, we deliver and we measure.

It’s not exactly rocket science, but truly effective communication rarely is. We would love to hear your story and share ideas about how we might be able to help.

What Exactly is Content Marketing?

Content marketing is more than search engine optimization and sending email newsletters. It is about building relationships over time that help your audience understand that you provide the best solution to their challenge. Here is a short (1:50) video that explains the concept and value of content marketing.
How to Transition from Academic Writing to BloggingAugust 5th, 2014

As I finish up my editing internship this summer and approach the last semester of my undergraduate career at Florida State University, I can’t help but think about the drastic differences between the writing styles and approaches I have implemented. Academic writing centers on a thesis statement, research and formal prose, while blogging focuses on getting your thoughts down in a coherent, informal manner and using your personal experiences. Here are a few ways to make the transition from writing a research paper to writing an informal blog post.

Your brand is what users think and feel about your organization.
Kristina Halvorson