Your Business Has a Story to Tell

For more than 14 years, Fiore Communications has helped businesses, associations and non-profits tell their stories to the people who matter most. Using the tools of content marketing, we develop website content that attracts new visitors, write blog posts and manage social media to engage important audiences and strengthen relationships through email newsletters and both print and online publications.

In other words, we are telling our clients’ stories every day in lots of different ways — building trust, loyalty and commitment to the brand they worked so hard to create. How do we do it?

We listen, we create, we deliver and we measure.

It’s not exactly rocket science, but truly effective communication rarely is. We would love to hear your story and share ideas about how we might be able to help.

What Exactly is Content Marketing?

Content marketing is more than search engine optimization and sending email newsletters. It is about building relationships over time that help your audience understand that you provide the best solution to their challenge. Here is a short (1:50) video that explains the concept and value of content marketing.
Digital Marketing for the Music MakerJuly 22nd, 2014

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves.

Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.

Your content speaks for your organization.
Colleen Jones