Your Business Has a Story to Tell

For more than 14 years, Fiore Communications has helped businesses, associations and non-profits tell their stories to the people who matter most. Using the tools of content marketing, we develop website content that attracts new visitors, write blog posts and manage social media to engage important audiences and strengthen relationships through email newsletters and both print and online publications.

In other words, we are telling our clients’ stories every day in lots of different ways — building trust, loyalty and commitment to the brand they worked so hard to create. How do we do it?

We listen, we create, we deliver and we measure.

It’s not exactly rocket science, but truly effective communication rarely is. We would love to hear your story and share ideas about how we might be able to help.

What Exactly is Content Marketing?

Content marketing is more than search engine optimization and sending email newsletters. It is about building relationships over time that help your audience understand that you provide the best solution to their challenge. Here is a short (1:50) video that explains the concept and value of content marketing.
5 Steps to Better Google Analytics ReportingNovember 10th, 2014

As with anything in life, it is important to have a plan. I recently spent more than six hours completing online Google Analytics training and then passed the Google Analytics IQ certification. While I learned a lot, one of my favorite things was learning about the value of Google’s measurement plan.

A measurement plan helps you identify the important metrics for your website, how to measure those metrics, and what strategies will make the results of those metrics grow.

If you do not have a measurement plan, you won’t know how any of the hundreds of metrics in Google Analytics apply to your website’s objectives.

Your brand is what users think and feel about your organization.
Kristina Halvorson