Your Business Has a Story to Tell

For more than 14 years, Fiore Communications has helped businesses, associations and non-profits tell their stories to the people who matter most. Using the tools of content marketing, we develop website content that attracts new visitors, write blog posts and manage social media to engage important audiences and strengthen relationships through email newsletters and both print and online publications.

In other words, we are telling our clients’ stories every day in lots of different ways — building trust, loyalty and commitment to the brand they worked so hard to create. How do we do it?

We listen, we create, we deliver and we measure.

It’s not exactly rocket science, but truly effective communication rarely is. We would love to hear your story and share ideas about how we might be able to help.

What Exactly is Content Marketing?

Content marketing is more than search engine optimization and sending email newsletters. It is about building relationships over time that help your audience understand that you provide the best solution to their challenge. Here is a short (1:50) video that explains the concept and value of content marketing.
One Does Not Simply Write a Blog Post about MemesJuly 25th, 2014

If you use any social media platform, it is almost impossible not to encounter a meme. Whether it’s “Bad Luck Brian,”“Success Kid,”“Hey Girl” or—my personal favorite—“Condescending Wonka,” these pictures with clever sayings have taken the internet by storm.

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal to a younger audience, but also to show they are aware of the latest trends. Memes can be used to promote a new blog post, or to get the word out about a new service or product.

Content offers many opportunities to charm your users’ emotions.
Colleen Jones