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Picture this: You have spent hours creating beautiful social media posts to share with your followers. You post them, but they receive minimal engagement. Was that time well spent?

Long live the 15-second story. According to AdEspresso, more than 400 million users view Instagram stories on a daily basis. This impressive number doesn’t apply only to individual accounts – the [...]

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

We all know that Olympians are hardworking, dedicated and disciplined. And we watched with appreciation during the recent PyeongChang 2018 Olympic Winter Games as these talented athletes competed [...]

Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships [...]

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal [...]

Although it might sound a little crazy, a lot can be learned from a cup of coffee, even when it comes to writing a blog post. Comparing a blog post to the formation of a cup of Joe can help you [...]

Over the short history of social media, we have seen a lot of content go viral. From videos of families being reunited with loved ones returning from war, to pictures of crazy Walmart shoppers, [...]

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to [...]