10 Tools to Create Engaging Instagram Stories for Business

Long live the 15-second story. According to AdEspresso, more than 400 million users view Instagram stories on a daily basis. This impressive number doesn’t apply only to individual accounts – the [...]

Measuring Success as a Small-Business Owner

National Small Business Week is a perfect time for business owners to reflect on the ups and downs of the last year and project what the next 12 months may have in store. For me, that includes [...]

How to Write SEO-Friendly (and Other Catchy) Headlines

Headlines that condense the story into a single, incisive line is the goal. But when it comes to search engine optimization, that single line might miss the forest for the trees.