Why I Love Local Business

There is nothing cooler than owning a business. There also is nothing more frustrating or scary or unsure. There is no one else to blame, excuses don’t matter and when clients don’t pay or you [...]

Local Business Internet Marketing: 3 Website Improvements to Generate More Local Leads

One of the benefits of my work as a content marketing strategist is the opportunity to review websites for local businesses wanting to use Internet marketing strategies to get more attention [...]

LinkedIn and Personal Branding: What Experts Have To Say

We’ve all had the saying “don’t judge a book by its cover” repeated to us constantly while we were growing up. But as much as we hate to admit it, we all make judgments about people we don’t [...]

Using Pinterest for Social Proof: 3 Examples of Customer Testimonial Boards

You may know Pinterest as a site for planning wedding color schemes, organizing outfit ideas and even sharing Condescending Wonka memes, but you may not know it is also a great platform for [...]

3 Effective Ways to Get More Testimonials for Your Website

Talk as much about your business as you like, but it’s often what others say about you that will really convert prospects into customers. And that’s what we’re all after, isn’t it?

Social Proof to Grow Your Business: Expert Insights

Social proof has become one the most important tools people use when shopping for just about anything. Don’t believe me? Over 75% of people today trust peer recommendations when shopping for a [...]