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Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

What happens when you are tasked with writing on a subject about which you are not an expert? There are a couple ways to get the information you need, but the best and most direct path is often [...]

Whether you’re rooting for the Patriots or Eagles this Sunday, everyone knows the true winner of Super Bowl LII will be the brand that produces the most memorable, game-changing commercial. [...]

As I approach my senior year at Florida State, I find it incredible how much I have learned -- especially in the area of effective communication. My business classes sparked an interest in the [...]

There is nothing cooler than owning a business. There also is nothing more frustrating or scary or unsure. There is no one else to blame, excuses don’t matter and when clients don’t pay or you [...]

We get hired to do something. We do it. We are courteous and responsive, but we do it and move on. That's the way business works. Right? That model works perfectly as long as everything works, [...]

Now, before I get all judgmental, I readily admit that I would be very unlikely to recognize a change in a friend’s house color, either. The point is that people often don’t recognize better, [...]

Wow. I went in for a battery and came out with a business lesson. That is my job, too, and probably yours. Get people in to your store -- or on to your website -- and then convert them. Make them [...]