The Power of Students Using Instagram

With the recent, highly anticipated opening of FSU College Town near the campus of Florida State University, it should come as no surprise that many of its businesses are off to a successful [...]

5 Ways to Make Great Business Pinterest Boards

The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a [...]

Instagram for Business: One Tallahassee Company Doing it Right

Sharing life's big (and small) moments is easier than ever with the popular phone app Instagram. Whether it’s a photo of your lunch, or a beautiful sunset, it only takes a few seconds to share [...]

Using Pinterest for Business: 6 Simple Tips

If you are a business owner who has recently joined the world of Pinterest, first of all let me say, "Welcome!" You now have the ability to waste hours of your life without even realizing it. In [...]

Pinterest vs Instagram: Where Should Business Owners Spend Their Time?

When it comes to social media, photos and visuals are big factors in attracting attention. I know when I’m looking at my phone, I usually just scroll through text, but I will stop to look at a [...]

How to Use Social Media for Your Business: Expert Insights

When used correctly, social media allows your business to reach a large number of prospects and to interact with them as often as they are on Facebook or Twitter (which tends to be pretty [...]

LinkedIn and Personal Branding: What Experts Have To Say

We’ve all had the saying “don’t judge a book by its cover” repeated to us constantly while we were growing up. But as much as we hate to admit it, we all make judgments about people we don’t [...]

Using Pinterest for Social Proof: 3 Examples of Customer Testimonial Boards

You may know Pinterest as a site for planning wedding color schemes, organizing outfit ideas and even sharing Condescending Wonka memes, but you may not know it is also a great platform for [...]

Social Proof to Grow Your Business: Expert Insights

Social proof has become one the most important tools people use when shopping for just about anything. Don’t believe me? Over 75% of people today trust peer recommendations when shopping for a [...]

Expert Advice on the Value of Google+ For Business

Over the past few months, there has been a deluge of content published about Google+. Some online marketing heavy-hitters such as Derek Halpern have even taken the discussion to their Google+ [...]