Expert Advice on the Importance of Business Relationships

If you ask someone about the term inbound marketing, you will hear a lot about creating great content, implementing calls to action to generate leads and then nurturing those leads and converting [...]


Expert Advice on the Value of Google+ For Business

Over the past few months, there has been a deluge of content published about Google+. Some online marketing heavy-hitters such as Derek Halpern have even taken the discussion to their Google+ [...]


Storytelling and Social Media: An Inside Look at Proof Eyewear’s Online Success

Human-to-human communication is becoming more essential as consumers are increasingly skeptical of the corporate world. People connect more with their peers than a logo or a mission statement. [...]


Great Stories Are Truly Revealing

As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story.  When I was a kid, there was no better place to hear a good [...]


Expert Advice on Using Storytelling To Grow Your Business

Last week, we talked about the importance of audience building for small businesses. Whether you want to grow your audience or reach your current followers more effectively, storytelling in [...]


Audience Building on Pinterest: Two Companies Doing it Right

A couple of years ago, I was introduced to a new website that has since changed my life: Pinterest. While I’ll admit to spending a little more time on it than I probably should, there is [...]