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Using Social Media Networking to Enhance Your Brand

Enhancing your brand is a process that involves undeniable effort and planning on the part of the business owner.

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Tirades, Trolls and Temper Tantrums: Responding to Negative Comments on Facebook

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]

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4 Lessons Communicators Can Learn from Olympians

We all know that Olympians are hardworking, dedicated and disciplined. And we watched with appreciation during the recent PyeongChang 2018 Olympic Winter Games as these talented athletes competed [...]

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4 Tips for Producing Interesting Facebook Live Videos

As the novelty of Facebook Live begins to wear off, you may be wondering if the feature is still a useful marketing tool for your business. The short answer? Absolutely. Video content is widely [...]

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Twitter: Bringing your Favorite Brands to the Palm of your Hand

Twitter has recently become one of my favorite social media platforms. In true millennial fashion, I appreciate the instant gratification that comes from receiving a 30-minute television [...]

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Trying to Go Viral? You’re Missing the Real Point of Social Media

Over the short history of social media, we have seen a lot of content go viral. From videos of families being reunited with loved ones returning from war, to pictures of crazy Walmart shoppers, [...]

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Eyewear Company Uses Instagram for Audience Building

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have [...]

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You CAN Handle the Truth: Using Social Media to Manage your Brand

This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. [...]

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The Power of Students Using Instagram

With the recent, highly anticipated opening of FSU College Town near the campus of Florida State University, it should come as no surprise that many of its businesses are off to a successful [...]

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5 Ways to Make Great Business Pinterest Boards

The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a [...]

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