Sephora and the Beauty of Successful Email Marketing

Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. [...]

Content Marketing and the Sales Process: How to Squash Buyer Objections

The most challenging part of the sales process is overcoming buyer objections. For every great feature and benefit you mention to them, prospects seem to find two or three objections to throw at [...]

Taking Time for the Fundamentals

Running a business well is like riding a bike. Not because you never forget how, but because getting off to a good start does not always ensure long-term success. Riding a bicycle in a [...]

Nine Reasons to Consider Email Newsletters

I spend a lot of time talking about why davemail is a great alternative to online, do-it-yourself email marketing services. Lost in my enthusiasm, however, is the simple truth that there may be [...]

How to Avoid the Puffy Shirt

While hanging out with my younger three children last night, I heard my 9-year-old son say something I have thought a million times but never had the courage to say out loud.

Always Make Time for Finding New Business

It is a lesson that business owners and managers learn quickly: There is simply more to do than time to do it. And if that isn't the case, then something is probably wrong. I can already hear [...]

Existing Customers are Key to Increased Sales

Strengthening relationships with current customers is the easiest and most effective way to increase your sales. The old adage that it is five times more expensive to gain a new client than [...]