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"It's about what you write, not how well you write it." Like a dagger to the heart, those words from a new email newsletter client pierced my writer's soul and made me question the purpose of [...]

I got a phone call this week from a client who does not hire me nearly as much as he used to. In fact, I haven't written a story for his publication in a year or so. He says it's because of [...]

I just erased an entire blog post that was intended for this spot. I had an interesting anecdote to start things out and tied it to an important business principle, but when I read it back it [...]

As any parent with young children will tell you, kids have no problem asking questions. Even the simplest declaration can set off an avalanche of inquiries that would make the most experienced [...]

Other than your mom, spouse and kids (before they become teenagers), do people really know what makes you special? Do your clients actually understand what you bring to the table? Can they see [...]

For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind -- bordering on downright unpleasant. No matter how enthusiastic one is about their [...]

Your email newsletters can be cool, flashy and colorful - with lots of links and social media gadgets - but none of that matters if we are not giving them something useful to read. With apologies [...]

A client emailed me last week to ask how I decide the right questions to ask when interviewing a subject for a profile piece. She was concerned about focusing too much on his accomplishments at [...]