5 Digital Marketing Strategies to Know in 2022
Our world continues to become more interconnected each year, and the year 2022 has proven to be no different. The rise in this digital age has led to an increase in digital and social media marketing by companies of all sizes around the world.
These five digital marketing strategies are becoming increasingly popular and have shown to provide great rewards for businesses and organizations who choose to utilize them.
1. Video Marketing
Whether it be through Tik Tok, Instagram Reels, or posting long-form videos on YouTube, and even Facebook, video marketing has become an essential marketing strategy for 2022. Facebook specifically has shown to yield the highest number of clicks and views with videos and longer form content compared to other social media content. Videos can be a great way to showcase your company’s organizational culture, explain exactly what your product is, and connect with your audience. In fact, according to HubSpot, 84 percent of people say they’ve been convinced to buy a product or service by watching a branding video.
2. The Metaverse
This may be the fastest-growing marketing tool we will see in 2022. According to Forbes magazine, an estimated 85 million people have used augmented reality and virtual reality in 2021, nearly twice as many as in 2017 as the technology has advanced.
We have also seen the rise of NFTs (non-fungible tokens) allowing businesses and individuals to purchase their own universes and products within the Metaverse. Creating a whole new world and universe leaves room for multiple branding and monetization opportunities that companies should consider taking advantage of. Knowing how the Metaverse operates is key to successfully operating is this new digital world.
3. Shoppable Links
This strategy has become very popular recently with Instagram’s newest feature, Instagram Shopping, which makes it even easier to market your brand to the public. This gives brands the ability to link their own products in their social media posts. With one simple click customers can have easy access to view and purchase your productsdirectly from the social media platform.
4. Turning Content Creators into Brand Ambassadors
We have all seen ads on our social media feed from content creators promoting a certain product. From Bang Energy to Casetify, this has become an increasingly popular form of content marketing. Some brands will take content creators on brand trips to generate even more promotion for their product. Building a genuine relationship with content creators is important for brands in reaching their audience and for continuing to market their product successfully. This can be a key marketing strategy for certain industries, and those brands that recognize the power and influence of this will have a leg up in 2022.
Podcasting is a newer form of content marketing but nonetheless has proven to be a successful marketing tool. According to Small Biz Genius, in 2006 only 22 percent of Americans knew what podcasting was, but today 70 percent of adults are familiar with this medium, and more than 144 million Americans have listened to at least one podcast.
Companies such as Trader Joes, McDonalds, GE, Sephora and many more have their own podcasts that allows them to market their brand with more long-form content. With this, companies and organizations can go more in depth on their products and core values as an organization allowing individuals to have a better understanding of their company culture. Now we even see individuals and content creators creating their own podcasts to grow their personal brand and platform.
Using these effective digital marketing strategies can help take your business to the next level in 2022.
Want to help grow your social media presence? Fiore Communications offers innovative solutions to build your business through digital and social media marketing. Contact us or give us a call at 850-688-0510 to learn more.