The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are [...]

Nothing Changes if Nothing Changes?

If it were true that not changing would ensure that everything stayed the same, what any easy world this would be to navigate. The truth is that everything is always changing, so if you are not [...]

What Can Content Marketing Do for Small Business? Experts Weigh In.

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, [...]

Hold the Phone: Email Marketing Still Rings True

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to [...]

Instagram for Business: One Tallahassee Company Doing it Right

Sharing life's big (and small) moments is easier than ever with the popular phone app Instagram. Whether it’s a photo of your lunch, or a beautiful sunset, it only takes a few seconds to share [...]

Using Pinterest for Business: 6 Simple Tips

If you are a business owner who has recently joined the world of Pinterest, first of all let me say, "Welcome!" You now have the ability to waste hours of your life without even realizing it. In [...]

Opportunity is Hard Work

During his acceptance speech at the Teen Choice Awards last week, Ashton Kutcher surprised everyone by giving some very insightful advice. “Opportunity looks a lot like hard work,” Kutcher said. [...]

What Can Great Content Do for Your Business? Experts Weigh In.

An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots. While researching [...]

Why I Love Local Business

There is nothing cooler than owning a business. There also is nothing more frustrating or scary or unsure. There is no one else to blame, excuses don’t matter and when clients don’t pay or you [...]

Local Business Internet Marketing: 3 Website Improvements to Generate More Local Leads

One of the benefits of my work as a content marketing strategist is the opportunity to review websites for local businesses wanting to use Internet marketing strategies to get more attention [...]