Small Business

Whether you're a new or aspiring entrepreneur, marketing is critical to your business’ growth and success. Developing a startup marketing plan will help you stand out and stay focused. Trends, [...]

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing [...]

For every person who thinks they have blown it or things can’t get better or that the hard work will never pay off -- there are now stories in our community they can listen to -- that will tell [...]

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in [...]

National Small Business Week is a perfect time for business owners to reflect on the ups and downs of the last year and project what the next 12 months may have in store. For me, that includes [...]

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]

When I find myself thinking about my job prospects after college, my palms start to sweat — and I’m not the only one. When employers glance at my resume, they see the position of server and [...]

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]