3 Steps for Brewing Better Blog Posts

Although it might sound a little crazy, a lot can be learned from a cup of coffee, even when it comes to writing a blog post. Comparing a blog post to the formation of a cup of Joe can help you [...]

From Backpack to Briefcase: The Transition from Academic to Professional Writing

In my short time as an intern at Fiore Communications, I feel as though I’ve learned almost as much about writing as I have during my two years in the Editing, Writing, and Media program at [...]

Keepin’ it Real: Fresh Writing for Common Topics

When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles [...]

Great Content is More than a Catchy Headline

If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe [...]

Creating a Company Blog: Why Your Business Needs to Start Blogging

More and more businesses, including your competitors, are using blogging as a new way to promote themselves. The big question is: Why? Blogging serves as a unique, valuable, and powerful [...]

How Can Local Business Owners Blog Effectively? Experts Weigh In.

Having a website for your local business simply isn’t enough by itself to get the attention online you need to build your business. To get more visitors to your site, generate more leads and [...]

Why I Love Local Business

There is nothing cooler than owning a business. There also is nothing more frustrating or scary or unsure. There is no one else to blame, excuses don’t matter and when clients don’t pay or you [...]

How to Attract New Customers in 2013 with a Business Blog

For a business owner, the dwindling days of 2012 means putting strategies in place to accomplish your goals for 2013. You’re probably asking yourself how to grow your business, operate more [...]

What was the Old Color?

Now, before I get all judgmental, I readily admit that I would be very unlikely to recognize a change in a friend’s house color, either. The point is that people often don’t recognize better, [...]

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