Audience Building

Picture this: You have spent hours creating beautiful social media posts to share with your followers. You post them, but they receive minimal engagement. Was that time well spent?

TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content. But while [...]

It’s no secret that social media is dominating the world of business with its frequent range of advertisements and millions of business profiles. Whether you personally follow your favorite [...]

There’s no single way to tell a story. In fact, the number of ways to tell a story through social media is virtually endless, which is why it’s important to understand how to use different [...]

Whether you’re rooting for the Patriots or Eagles this Sunday, everyone knows the true winner of Super Bowl LII will be the brand that produces the most memorable, game-changing commercial. [...]

Every week, our team reviews the best online articles we can find on a variety of topics related to business, grammar, social media, marketing, communication and more and deliver the best five to [...]

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of [...]

Over the 15 years I have been associated with the Florida Sheriffs Association, I have had many occasions to be impressed with the collective character of Florida's 67 sheriffs. But never have [...]

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are [...]

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, [...]