Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of institutions like law enforcement and the nation’s highest courts to act justly have all but deteriorated. Millennials seem to glance sideways at everyone from members of Congress to Wall Street brokers. This is not merely a political trend; it is a cultural trend that continues to shape public life and opinion and develop interesting implications for marketing, advertising and business.

In this age of leeriness towardSkepticism – Option 5 resized anyone who is selling something, it’s tough to gain the allegiance of even one consumer. Gone are the days when simply offering quality products and services at a reasonable price was enough to reel in consumers and keep them. Not forgetting that the majority of a given company’s business comes from a small portion of devoted consumers, companies are having to reinvent their marketing and advertising strategies to accommodate up-and-coming skeptical generations and simultaneously win customer loyalty. According to an article written by Adrian Wooldridge, editor of The Economist’s Schumpeter blog, the most increasingly popular and effective approach is to befriend the consumer, which he regards as “the holy grail of advertising.”

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4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn’t make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.)

Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)

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4 Reasons Why Our Addiction to Smartphones Can be Good for Business

When I look around in a waiting room, on a bus ride and even in my classes (sorry, professors, but you know it’s true) the overwhelming number of people using their smartphones is astounding. The increasing popularity of smartphones has come with a high cost – shutting out the world around us. And although the obsession with mobile phones and unwillingness to unglue from them is often associated with Millennials, the addiction is actually widespread over all age groups. With 49 percent of all U.S. adults ages 50-64 owning a smartphone, it is no surprise that wherever we are and whoever we’re with, no one can take their eyes off their screen.

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One Does Not Simply Write a Blog Post about Memes

If you use any social media platform, it is almost impossible not to encounter a meme. Whether it’s “Bad Luck Brian,”“Success Kid,”“Hey Girl” or—my personal favorite—“Condescending Wonka,” these pictures with clever sayings have taken the internet by storm.

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal to a younger audience, but also to show they are aware of the latest trends. Memes can be used to promote a new blog post, or to get the word out about a new service or product.

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Digital Marketing for the Music Maker

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves.

Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.

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Eyewear Company Uses Instagram for Audience Building

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have you ever watched Nickelodeon on a weekday afternoon, you know that their advertisers understand their audiences very well. Every commercial is an enthusiastically narrated pitch for children’s toys or a somewhat less enthusiastic pitch to buy household cleaning supplies or cookware. Why? The audiences for that particular channel at that particular hour is generally school-aged children and their stay-at-home parent. While your business may not be investing in television ads, the principle of identifying your audience and tailoring your message to appeal to them remains the same.

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4 Ways to Find Better Pinterest Pins for Your Business

If your company has a Pinterest page, your goal should be to pin entertaining, informative and valuable content. The problem is: How do you find it? As big as the social media platform is, there is a lot of content that’s not worth sharing. Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.

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Instagram for Business: One Tallahassee Company Doing it Right

September 24, 2013


Sharing life’s big (and small) moments is easier than ever with the popular phone app Instagram. Whether it’s a photo of your lunch, or a beautiful sunset, it only takes a few seconds to share these images with your friends and family.This idea of photo sharing brings up an interesting question for businesses – where do they belong in this avalanche of posted images?

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Using Pinterest for Business: 6 Simple Tips

September 05, 2013


If you are a business owner who has recently joined the world of Pinterest, first of all let me say, “Welcome!” You now have the ability to waste hours of your life without even realizing it. In all seriousness, Pinterest is a great way of promoting and building a brand for your company, in part because users find it so addicting. To be successful on Pinterest, it is crucial to know how to navigate through this increasingly popular social network.

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Pinterest vs Instagram: Where Should Business Owners Spend Their Time?

July 30, 2013


When it comes to social media, photos and visuals are big factors in attracting attention. I know when I’m looking at my phone, I usually just scroll through text, but I will stop to look at a picture. Are you the same way? According to HubSpot, 40% of people respond better if something is visual […]

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