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Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.

Whether you’ve achieved a significant sales goal, reached a company anniversary or opened a new location, every business has milestones that should be celebrated – both internally and publicly. [...]

As the novelty of Facebook Live begins to wear off, you may be wondering if the feature is still a useful marketing tool for your business. The short answer? Absolutely. Video content is widely [...]

There’s no single way to tell a story. In fact, the number of ways to tell a story through social media is virtually endless, which is why it’s important to understand how to use different [...]

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of [...]

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest [...]

When I look around in a waiting room, on a bus ride and even in my classes (sorry, professors, but you know it’s true) the overwhelming number of people using their smartphones is astounding. The [...]

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal [...]

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their [...]

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have [...]