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How to Avoid Making These 5 Small Business Website Mistakes

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]

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Tirades, Trolls and Temper Tantrums: Responding to Negative Comments on Facebook

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]

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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up [...]

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Our Superpower: Project Management Tools

At home, I’m Supermom, armed with Post-Its, Sharpies and an At-A-Glance calendar. I’ve tried going digital, but juggling work, personal and volunteer commitments and kids’ activities means I [...]

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The Privilege of Payroll

Over the last 18 years, a lot has changed for this company. I have worked in my dining room, a generous colleague’s extra office, my mom’s spare bedroom (that is another whole story), an office [...]

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Don’t Judge a Millennial by their Reputation

The millennial generation. They’re lazy, self-absorbed, entitled and have a weak work ethic. If you still believe these stereotypes, you might want to shift your thinking. While these negative [...]

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Where Everyone Knows Your Name: The Benefits of Interning for a Small Business

I can't tell you my boss's Starbucks order. However, I can tell you that he always buys Breakfast Blend K-Cups for the office kitchen. And, yes, the K-Cups are, as well as the sugar and [...]

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Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of [...]

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Want to Build Your Business? Turn and Face the Wind

Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be? I faced this very dilemma last [...]

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The Value of a Content Marketing Internship

As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 [...]

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