Content Marketing

An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots. While researching [...]

In a world where it’s so easy for prospects to filter out TV commercials, radio ads, billboards and all the other forms of advertising that used to get their attention, content marketing has [...]

Study after study is showing the power of content marketing and its effectiveness. If you have been reading blogs or watching videos about it, you’re probably at the point where you’re sold on [...]

Talk as much about your business as you like, but it’s often what others say about you that will really convert prospects into customers. And that’s what we’re all after, isn’t it?

Social proof has become one the most important tools people use when shopping for just about anything. Don’t believe me? Over 75% of people today trust peer recommendations when shopping for a [...]

As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story.  When I was a kid, there was no better place to hear a good [...]

Last week, we talked about the importance of audience building for small businesses. Whether you want to grow your audience or reach your current followers more effectively, storytelling in [...]

The most challenging part of the sales process is overcoming buyer objections. For every great feature and benefit you mention to them, prospects seem to find two or three objections to throw at [...]