Audience Building

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have [...]

This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. [...]

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to [...]

If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe [...]

Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. [...]

At some point during my junior year at Florida State I became obsessed with making cake pops, a dessert that combines cake, frosting and candy coating into a bite-sized version of everything that [...]

During his acceptance speech at the Teen Choice Awards last week, Ashton Kutcher surprised everyone by giving some very insightful advice. “Opportunity looks a lot like hard work,” Kutcher said. [...]

Human-to-human communication is becoming more essential as consumers are increasingly skeptical of the corporate world. People connect more with their peers than a logo or a mission statement. [...]

As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story.  When I was a kid, there was no better place to hear a good [...]

A couple of years ago, I was introduced to a new website that has since changed my life: Pinterest. While I’ll admit to spending a little more time on it than I probably should, there is [...]