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Our world continues to become more interconnected each year, and the year 2022 has proven to be no different. The rise in this digital age has led to an increase in digital and social media [...]

Customer experience is one of the most important factors in brand marketing. How many times have you repurchased a favorite item or service because the brand checked upon you in an email, or [...]

Acquiring and maintaining customers and clients is a priority for any marketing plan. The multiple ways to accomplish acquisition and retention requires decision making on what platforms, [...]

Pinterest is the ultimate destination for recipes, DIY projects and planning your wedding (whether you have a wedding to plan or not). While it is a popular platform, it’s not really the first [...]

Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.

Social media is built on the idea of sharing. Users upload and share content every second on platforms such as Facebook, Instagram and Twitter. As a business, what images can you share? Whose [...]

According to Ecommerce Guide, ecommerce sales will reach $4.13 trillion in 2020. This makes your business’ website an integral part of your marketing strategy. But, how do you know what’s working [...]

By this point, everyone has seen the viral cranberry TikTok (but if you haven’t, click here to watch it). In the video, Nathan Apodaca rides his longboard while drinking Ocean Spray cranberry [...]

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing [...]