Fiore Favorites: Best Super Bowl Commercials

Whether you’re rooting for the Patriots or Eagles this Sunday, everyone knows the true winner of Super Bowl LII will be the brand that produces the most memorable, game-changing commercial. [...]

Lessons Learned: 7 Dos and 7 Don’ts for Great Networking

As I approach my senior year at Florida State, I find it incredible how much I have learned -- especially in the area of effective communication. My business classes sparked an interest in the [...]

3 Effective Ways to Get More Testimonials for Your Website

Talk as much about your business as you like, but it’s often what others say about you that will really convert prospects into customers. And that’s what we’re all after, isn’t it?

Social Proof to Grow Your Business: Expert Insights

Social proof has become one the most important tools people use when shopping for just about anything. Don’t believe me? Over 75% of people today trust peer recommendations when shopping for a [...]

Your Application Has Been Denied

I interviewed a loan officer the other day who told me that while a loan application may give him the numbers he needs, he still “banks the man (or woman).” He explained that a person’s character [...]