Storytelling and Social Media: An Inside Look at Proof Eyewear’s Online Success

Human-to-human communication is becoming more essential as consumers are increasingly skeptical of the corporate world. People connect more with their peers than a logo or a mission statement. [...]

Audience Building on Pinterest: Two Companies Doing it Right

A couple of years ago, I was introduced to a new website that has since changed my life: Pinterest. While I’ll admit to spending a little more time on it than I probably should, there is [...]

Think Before You Tweet — A Lesson From the Aflac Duck

Social media is proving to be a window to our souls that always stays open. In the last couple days, rapper 50 Cent and actor Gilbert Gottfried have taken heat for insensitive jokes they made on [...]

Bad Advice: Columnist Misses Point of Twitter

While waiting for my 15-year-old daughter to exhaust the rest of her allowance at the mall (with the help of a friend), I sat in the café area at Borders reading the September issue of [...]