Marketing Strategies

When used correctly, social media allows your business to reach a large number of prospects and to interact with them as often as they are on Facebook or Twitter (which tends to be pretty [...]

More and more businesses, including your competitors, are using blogging as a new way to promote themselves. The big question is: Why? Blogging serves as a unique, valuable, and powerful [...]

Study after study is showing the power of content marketing and its effectiveness. If you have been reading blogs or watching videos about it, you’re probably at the point where you’re sold on [...]

Having a website for your local business simply isn’t enough by itself to get the attention online you need to build your business. To get more visitors to your site, generate more leads and [...]

One of the benefits of my work as a content marketing strategist is the opportunity to review websites for local businesses wanting to use Internet marketing strategies to get more attention [...]

Human-to-human communication is becoming more essential as consumers are increasingly skeptical of the corporate world. People connect more with their peers than a logo or a mission statement. [...]

As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story.  When I was a kid, there was no better place to hear a good [...]

Last week, we talked about the importance of audience building for small businesses. Whether you want to grow your audience or reach your current followers more effectively, storytelling in [...]

To create our recent infographic on audience building, I had to hack and slash my way through beaucoup ineffective and boring content to find the gems. Along the way, I fled posts that were [...]

If you create great online marketing materials, write a compelling blog post or tweet breaking industry news, but no one sees them, what has really been accomplished? About as much as a tree [...]