Email Marketing

Acquiring and maintaining customers and clients is a priority for any marketing plan. The multiple ways to accomplish acquisition and retention requires decision making on what platforms, [...]

Email marketing is a proven communication tool for successful businesses, but simply sending emails to your audiences – even loyal customers – is no guarantee that they will be read. What you [...]

If I’ve learned anything from being an intern at Fiore Communications, it’s that it takes a lot of hard work and effort to run an efficient marketing firm. Overseeing client relations, placing [...]

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest [...]

In a previous post, Use Image Maps to Create Interactive Emails, we discussed using image maps in your HTML emails to create interactive graphics and circumvent pesky styling problems. Now, as [...]

Email marketing has an ROI of 4,300% (Copyblogger), so why aren’t you getting the kind of engagement you’d like from your email newsletters? Check out these three suggestions to get readers to [...]

It’s no secret that images are an important part of a successful email marketing strategy. Email newsletters with images have a higher click-through rate than those without (Vero). But instead of [...]

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to [...]

Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. [...]

How much is my email address worth? Certainly more than I would have guessed. Last week, I traded my email address to the Fairmont Turnberry Resort in Aventura for four days of Internet access in [...]