Analytics

From design to crafting the perfect copy, businesses spend a lot of time and effort on developing a website. But it shouldn’t stop there. Your website may be the most important tool in your [...]

According to Ecommerce Guide, ecommerce sales will reach $4.13 trillion in 2020. This makes your business’ website an integral part of your marketing strategy. But, how do you know what’s working [...]

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at [...]

As with anything in life, it is important to have a plan. I recently spent more than six hours completing online Google Analytics training and then passed the Google Analytics IQ certification. [...]

Whether it is blog topics on your website or articles for your email newsletter, there really is no longer any excuse for delivering content that is not interesting to your readers or site [...]

An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots. While researching [...]

In a world where it’s so easy for prospects to filter out TV commercials, radio ads, billboards and all the other forms of advertising that used to get their attention, content marketing has [...]

The most challenging part of the sales process is overcoming buyer objections. For every great feature and benefit you mention to them, prospects seem to find two or three objections to throw at [...]