6 Ways Companies Can Leverage Milestones to Increase Sales and Drive Business

Whether you’ve achieved a significant sales goal, reached a company anniversary or opened a new location, every business has milestones that should be celebrated – both internally and publicly. [...]

Twitter: Bringing your Favorite Brands to the Palm of your Hand

Twitter has recently become one of my favorite social media platforms. In true millennial fashion, I appreciate the instant gratification that comes from receiving a 30-minute television [...]

Digital Marketing for the Music Maker

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their [...]

Trying to Go Viral? You’re Missing the Real Point of Social Media

Over the short history of social media, we have seen a lot of content go viral. From videos of families being reunited with loved ones returning from war, to pictures of crazy Walmart shoppers, [...]

You CAN Handle the Truth: Using Social Media to Manage your Brand

This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. [...]

Bad Advice: Columnist Misses Point of Twitter

While waiting for my 15-year-old daughter to exhaust the rest of her allowance at the mall (with the help of a friend), I sat in the café area at Borders reading the September issue of [...]