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7 Steps to Writing a Solid News Release

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

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Lessons Learned: 7 Dos and 7 Don’ts for Great Networking

As I approach my senior year at Florida State, I find it incredible how much I have learned -- especially in the area of effective communication. My business classes sparked an interest in the [...]

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Great Stories Are Truly Revealing

As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story.  When I was a kid, there was no better place to hear a good [...]

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Expert Advice on Using Storytelling To Grow Your Business

Last week, we talked about the importance of audience building for small businesses. Whether you want to grow your audience or reach your current followers more effectively, storytelling in [...]

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Converting the Curious

Wow. I went in for a battery and came out with a business lesson. That is my job, too, and probably yours. Get people in to your store -- or on to your website -- and then convert them. Make them [...]

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Your Application Has Been Denied

I interviewed a loan officer the other day who told me that while a loan application may give him the numbers he needs, he still “banks the man (or woman).” He explained that a person’s character [...]