What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.
As I approach my senior year at Florida State, I find it incredible how much I have learned -- especially in the area of effective communication. My business classes sparked an interest in the [...]
As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story. When I was a kid, there was no better place to hear a good [...]
Last week, we talked about the importance of audience building for small businesses. Whether you want to grow your audience or reach your current followers more effectively, storytelling in [...]
Wow. I went in for a battery and came out with a business lesson. That is my job, too, and probably yours. Get people in to your store -- or on to your website -- and then convert them. Make them [...]