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Here’s everything you need to know about three of Instagram’s newest tools – and why they matter for businesses.

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.

As I approach my senior year at Florida State, I find it incredible how much I have learned -- especially in the area of effective communication. My business classes sparked an interest in the [...]

As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story.  When I was a kid, there was no better place to hear a good [...]

Last week, we talked about the importance of audience building for small businesses. Whether you want to grow your audience or reach your current followers more effectively, storytelling in [...]

Wow. I went in for a battery and came out with a business lesson. That is my job, too, and probably yours. Get people in to your store -- or on to your website -- and then convert them. Make them [...]

I interviewed a loan officer the other day who told me that while a loan application may give him the numbers he needs, he still “banks the man (or woman).” He explained that a person’s character [...]