Making Customer Experience a Priority in Brand Marketing

Customer experience is one of the most important factors in brand marketing. How many times have you repurchased a favorite item or service because the brand checked upon you in an email, or [...]

Tirades, Trolls and Temper Tantrums: Responding to Negative Comments on Facebook

It’s a business owner’s nightmare – logging on to Facebook and seeing a scathing comment (whether true or untrue) about their company for the entire internet to see. While it may seem like the [...]