What Makes You So Special?

Other than your mom, spouse and kids (before they become teenagers), do people really know what makes you special? Do your clients actually understand what you bring to the table? Can they see [...]

Buying a List Should Not be on Your List

In searching for keywords that people use when seeking information about email newsletters, I made a rather disturbing discovery. The No. 1 term searched for was “email lists.” Apparently, last [...]

Good Articles Always Start with Good Questions

A client emailed me last week to ask how I decide the right questions to ask when interviewing a subject for a profile piece. She was concerned about focusing too much on his accomplishments at [...]