Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of [...]

The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are [...]

Use Your Business Blog to Create Better Customers

You know that communicating regularly with customers can lead to stronger relationships and more business. You also know that you have information about your business that will make them better [...]

3 Steps for Brewing Better Blog Posts

Although it might sound a little crazy, a lot can be learned from a cup of coffee, even when it comes to writing a blog post. Comparing a blog post to the formation of a cup of Joe can help you [...]

Keepin’ it Real: Fresh Writing for Common Topics

When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles [...]

Creating a Company Blog: Why Your Business Needs to Start Blogging

More and more businesses, including your competitors, are using blogging as a new way to promote themselves.The big question is: Why?Blogging serves as a unique, valuable, and powerful [...]

How Can Local Business Owners Blog Effectively? Experts Weigh In.

Having a website for your local business simply isn’t enough by itself to get the attention online you need to build your business. To get more visitors to your site, generate more leads and [...]

Why I Love Local Business

There is nothing cooler than owning a business.There also is nothing more frustrating or scary or unsure. There is no one else to blame, excuses don’t matter and when clients don’t pay or you [...]

How to Attract New Customers in 2013 with a Business Blog

For a business owner, the dwindling days of 2012 means putting strategies in place to accomplish your goals for 2013. You’re probably asking yourself how to grow your business, operate more [...]

What was the Old Color?

Now, before I get all judgmental, I readily admit that I would be very unlikely to recognize a change in a friend’s house color, either. The point is that people often don’t recognize better, [...]