CASE STUDY

Full Press Apparel Social Media

About Full Press Apparel

Full Press Apparel is Tallahassee’s premier visual brander, creating custom screen-printed and embroidered apparel, promotional gifts and graphic design services.

Co-owned by husband-and-wife team Danny and Tracey Shrine, Full Press has grown over the last 28 years to serve businesses, government agencies, K-12 entities and non-profit organizations across the United States. They are a full-service Greek and FSU-licensed vendor known for transforming creative ideas into reality using safe garments and inks while delivering exceptional designs, fast turnarounds, competitive prices and personal customer service.

INDUSTRY

Custom Apparel and Design

PARTNERSHIP

Since 2020

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Goals

Full Press Apparel partnered with Fiore Communications in 2020 to reinvigorate its social media presence, engage new customers and establish thought leadership in the custom apparel and promotional products space. The goal was to highlight their quality, creativity and community involvement while connecting with a broader audience online.

Our Solution

Fiore Communications developed a multi-channel social media strategy to showcase Full Press Apparel’s products, team and community impact that included:

Creating engaging content, including behind-the-scenes videos and team highlights
Launching TikTok and YouTube channels to reach younger audiences
Monitoring trends to keep content fresh and relevant
Integrating social campaigns with email marketing, reputation management, blogging, digital advertising and event marketing

Additional Services

Social Media
Email Marketing
Reputation Management
Digital Advertising
Blogging
Event Marketing

Additional Services

Social Media
Email Marketing
Reputation Management
Digital Advertising
Blogging
Event Marketing

Goal

Full Press Apparel partnered with Fiore Communications in 2020 to reinvigorate its social media presence, engage new customers and establish thought leadership in the custom apparel and promotional products space. The goal was to highlight their quality, creativity and community involvement while connecting with a broader audience online.

Our Solution

Fiore Communications developed a multi-channel social media strategy to showcase Full Press Apparel’s products, team and community impact that included:

Creating engaging content, including behind-the-scenes videos and team highlights
Launching TikTok and YouTube channels to reach younger audiences
Monitoring trends to keep content fresh and relevant
Integrating social campaigns with email marketing, reputation management, blogging, digital advertising and event marketing

Additional Services

Social Media
Email Marketing
Reputation Management
Digital Advertising
Blogging
Event Marketing

Results

More than 40,000 website visits in 2024 resulting in +1,700 conversions related to purchasing products or services.
Increased brand awareness for Full Press Apparel across Florida and the Southeast through digital advertising on Google, Meta and TikTok. Ads resulted in more than 750,000 views and more than 340,000 ad engagement and clicks in 2024.
Exceeded industry benchmark for page engagement rate on LinkedIn, Facebook and Instagram by 3-10% on average in 2024.

RESULTS

More than 40,000 website visits in 2024 resulting in +1,700 conversions related to purchasing products or services.
Increased brand awareness for Full Press Apparel across Florida and the Southeast through digital advertising on Google, Meta and TikTok. Ads resulted in more than 750,000 views and more than 340,000 ad engagement and clicks in 2024.
Exceeded industry benchmark for page engagement rate on LinkedIn, Facebook and Instagram by 3-10% on average in 2024.

RESULTS

More than 40,000 website visits in 2024 resulting in +1,700 conversions related to purchasing products or services.
Increased brand awareness for Full Press Apparel across Florida and the Southeast through digital advertising on Google, Meta and TikTok. Ads resulted in more than 750,000 views and more than 340,000 ad engagement and clicks in 2024.
Exceeded industry benchmark for page engagement rate on LinkedIn, Facebook and Instagram by 3-10% on average in 2024.

What Our Clients Are Saying

Social media allows us to bring our products to life visually and share the story of our team and customers. Working with Fiore Communications has made it easy to showcase our creativity and connect with our audience in meaningful ways.

Tracey Shrine

Owner
Full Press Apparel

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Marketing is only as valuable as the strategy behind it. Contact our team to help you translate your goals into transparent, strategic marketing that works.