CASE STUDY

Florida Sheriffs Association Podcasts

About the Florida Sheriffs Association

Founded in 1893, the Florida Sheriffs Association is one of the largest and most successful state law enforcement associations in the nation — unifying Florida sheriffs in purpose and voice for the protection of Florida’s citizens and visitors. A not-for-profit corporation, FSA membership is made up of the 67 sheriffs of Florida plus approximately 3,000 business leaders and 100,000 private citizens throughout the state who support local law enforcement.

For the last 25 years, Fiore Communications has had the honor of supporting the work of FSA as a strategic communications partner. The focus of our work has been to manage their flagship publications and conference.

INDUSTRY

Nonprofit / Associations

PARTNERSHIP

Since 2002

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Goals

In 2018, FSA sought to expand its content strategy by utilizing podcasts to highlight the work of the sheriffs’ offices and hear from a wide array of leaders and elected officials who could share their perspective on important issues affecting public safety. The goal was to use podcasts to increase member engagement, extend FSA’s thought leadership and provide compelling content that would broaden the organization’s reach to new audiences.

Our Solution

Fiore Communications developed and produces two high-quality podcasts with distinct approaches, audiences and goals. Both podcasts are available on the FSA website and all major podcast platforms.

“FSACast:” Launched in 2018, this podcast features conversations with Florida’s sheriffs, elected officials and law enforcement professionals discussing topics relevant to Florida residents and law enforcement personnel. The show is hosted by FSA Executive Director Matt Dunagan and is approaching 150 episodes. Each spring, the show breaks from its usual format to provide weekly legislative updates including perspectives on pending legislation important to the public safety community and Florida residents.
“Cold Case Florida:” In 2024, Fiore Communications began production of Cold Case Florida, a true crime podcast that highlights cold cases from Florida’s sheriffs’ offices. Featuring interviews with responding deputies, detectives and lead investigators, each episode tells the story of an unsolved murder and the ongoing pursuit of justice for the victims.

Additional Services

Videography
Website Content Development
Blogging
Publications
SEO and GEO Optimization

Additional Services

Videography
Website Content Development
Blogging
Publications
SEO and GEO Optimization

Goal

In 2018, FSA sought to expand its content strategy by utilizing podcasts to highlight the work of the sheriffs’ offices and hear from a wide array of leaders and elected officials who could share their perspective on important issues affecting public safety. The goal was to use podcasts to increase member engagement, extend FSA’s thought leadership and provide compelling content that would broaden the organization’s reach to new audiences.

Our Solution

Fiore Communications developed and produces two high-quality podcasts with distinct approaches, audiences and goals. Both podcasts are available on the FSA website and all major podcast platforms.

“FSACast:” Launched in 2018, this podcast features conversations with Florida’s sheriffs, elected officials and law enforcement professionals discussing topics relevant to Florida residents and law enforcement personnel. The show is hosted by FSA Executive Director Matt Dunagan and is approaching 150 episodes. Each spring, the show breaks from its usual format to provide weekly legislative updates including perspectives on pending legislation important to the public safety community and Florida residents.
“Cold Case Florida:” In 2024, Fiore Communications began production of Cold Case Florida, a true crime podcast that highlights cold cases from Florida’s sheriffs’ offices. Featuring interviews with responding deputies, detectives and lead investigators, each episode tells the story of an unsolved murder and the ongoing pursuit of justice for the victims.

Additional Services

Videography
Website Content Development
Blogging
Publications
SEO and GEO Optimization

Results

High-profile guests on “FSACast” resulting in increased access to listeners and an enhanced relationship with FSA.
+35,000 listens to “FSACast” and “Cold Case Florida” since launch.
+145 episodes featuring interviews with national leaders in law enforcement.
Listeners from over 18 countries.

RESULTS

High-profile guests on “FSACast” resulting in increased access to listeners and an enhanced relationship with FSA.
+35,000 listens to “FSACast” and “Cold Case Florida” since launch.
+145 episodes featuring interviews with national leaders in law enforcement.
Listeners from over 18 countries.

RESULTS

High-profile guests on “FSACast” resulting in increased access to listeners and an enhanced relationship with FSA.
+35,000 listens to “FSACast” and “Cold Case Florida” since launch.
+145 episodes featuring interviews with national leaders in law enforcement.
Listeners from over 18 countries.

What Our Clients Are Saying

Fiore Communications has been a key partner in helping us bring our podcasts to life. “FSACast” and “Cold Case Florida” allow us to reach a wide audience, share important stories and elevate our mission in ways traditional media could not. Their expertise in production, content strategy and storytelling has made these podcasts a vital part of our communications strategy.

Matt Dunagan

Executive Director
Florida Sheriffs Association

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