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Category: Writing and Editing

AI Copywriting: A Marketing Tool or a Disruptive Influence?

In the ever-evolving landscape of digital marketing, AI copywriting has emerged as a hot potato topic. Is it simply a newly effective tool for marketers, or does it pose a significant threat to traditional writing? Join us as we take a deep dive into the advantages and challenges of incorporating AI into your marketing strategy.
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5 Editing Tips for Content Writers

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The ABCs of Writing for SEO

When you create a piece of content and hit publish, you are putting yourself at the mercy of Google’s algorithm to determine whether that content gets seen. There’s good news, however – we know that Google rewards high quality, easy-to-read and useful content.  
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Font Choice: Why Typography Matters for Your Brand

As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to target audiences. It’s certainly fundamental to present website visitors with relevant information about products and services in a way that best fits your business’s voice. However, what you might not have considered is the intentional selection of typography for the words you use.
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Creating Content on a Budget: Working with Volunteer Writers

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in almost any setting, including creating content for traditional marketing.
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What Can Content Marketing Do for Small Business? Experts Weigh In.

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, vast resources and dedicated employees working around the clock to ensure their brand’s story is told on their terms. So, you may be wondering how effective content marketing can be for your small business. We searched for and found expert opinions that confirm that, when utilized correctly, content marketing for small businesses can be extraordinarily effective.
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Looking for Newsletter Content? Talk it Out.

For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind -- bordering on downright unpleasant. No matter how enthusiastic one is about their business, it often is hard to come up with three or four good topics -- much less actually write about them.
READ MORE

AI Copywriting: A Marketing Tool or a Disruptive Influence?

In the ever-evolving landscape of digital marketing, AI copywriting has emerged as a hot potato topic. Is it simply a newly effective tool for marketers, or does it pose a significant threat to traditional writing? Join us as we take a deep dive into the advantages and challenges of incorporating AI into your marketing strategy.
READ MORE

5 Editing Tips for Content Writers

READ MORE

The ABCs of Writing for SEO

When you create a piece of content and hit publish, you are putting yourself at the mercy of Google’s algorithm to determine whether that content gets seen. There’s good news, however – we know that Google rewards high quality, easy-to-read and useful content.  
READ MORE

Font Choice: Why Typography Matters for Your Brand

As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to target audiences. It’s certainly fundamental to present website visitors with relevant information about products and services in a way that best fits your business’s voice. However, what you might not have considered is the intentional selection of typography for the words you use.
READ MORE

Creating Content on a Budget: Working with Volunteer Writers

When you’re creating content on a budget, you may have to turn to volunteer writers. Associations and nonprofits are particularly fertile ground for finding volunteers, but you can use them in almost any setting, including creating content for traditional marketing.
READ MORE

What Can Content Marketing Do for Small Business? Experts Weigh In.

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, vast resources and dedicated employees working around the clock to ensure their brand’s story is told on their terms. So, you may be wondering how effective content marketing can be for your small business. We searched for and found expert opinions that confirm that, when utilized correctly, content marketing for small businesses can be extraordinarily effective.
READ MORE

Looking for Newsletter Content? Talk it Out.

For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind -- bordering on downright unpleasant. No matter how enthusiastic one is about their business, it often is hard to come up with three or four good topics -- much less actually write about them.
READ MORE

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